Do you have a website but not getting many visitors? You may be looking to improve your lead generation through natural traffic (traffic from search engines) without having to pay a fortune in Google ads. So you've decided to implement an organic marketing strategy for your site. But SEO is like baking - there's an exact recipe you need to follow to make it work. In this article, we present the top 10 tools that we believe are essential for any business owner in any industry to improve their SEO ranking.

The 10 best seo tools to optimise your website's natural referencing

"I want Google to show my business when you search on Google for a query (keyword)".

Positioning is a strategic marketing issue for companies of all sizes:

- Keyword analysis

- Content writing

- Structured data

- Position tracking

There are a large number of tools to improve your natural referencing. But if you had to choose only 10, which ones should you choose?

Our team has optimised this selection of tools to help you. Our tool selection has been used and tested by our experts. Some of the tools are paid and some are free. They all have at least a free version so you can try them out and see the benefits you can get from them. Each tool has its own features and we have given you a brief description of these, but if you want to know more about each feature or simply how it works, you can consult their user documentation.

1 - Why include SEO in your marketing strategy?

In the long term, an SEO strategy will allow you to save money, because SEO is effective, but at what price! The competition between advertisers is raging and will make your budget skyrocket in the short term. When you could be investing in the optimization of your domain.

Google, Yahoo and Bing are search engines. Search engines are computer programs that find web pages for users based on their search queries. Why is it important to do search engine optimisation (SEO for short)?  

Many websites use SEO techniques to ensure that their site appears in the top results of the search engine. The importance of SEO is that your site will be seen by new customers via the main search engine results page, which encourages potential customers to choose your business as their first option. It is also the best way to ensure that your website is seen without even having a dedicated marketing budget as search engine visibility is free!

In brief:

- Benefit from increased visibility and qualified traffic

- Generate more leads and increase your turnover

- Establish leadership in your market

2 - Our selection of software to use by theme  

2.1 Technical performance

(1) Website: Webflow

It all starts with your website. A lot of progress can be made if you follow a few simple steps to make sure your site is well optimized, such as hosting speed, reliability, structure of each page, title tags and meta descriptions which are all important to get a solid result in the search engines. No other service is better than Webflow when it comes to optimizing your site for SEO. You are currently on Wordpress or Wix? Check out our Webflow migration offers.

(2) Technical analysis: Lighthouse chrome extension

In one click, you will receive a complete diagnosis of your site on 4 major themes: security, performance, referencing and accessibility. You will also receive free recommendations on how to improve your site, directly from Google. The lighthouse is the perfect tool for your technical analysis.

(3) Analytics: Google Search console (connected to your Universal Analytics)

If there was only one must-have tool to help you optimise your Google ranking, what better option than Google itself? Google Search Console allows you to track your search impressions (even mobile sources), view rates, click-through rates and even your keyword position in detail. Plus, it's free, which is great! A little bonus: legend has it that Google favours sites that use and plug their solution...

(4) On-page diagnosis: Detailed SEO extension

It allows you to get to the bottom of a site's structure. You can use it to quickly analyse your competitors, but also to audit your site. For example with the Export image alt attribute feature which allows you to identify images on your site that you don't have ALT data on. Detailed SEO extension is the perfect plugin for a quick analysis.

(5) Schema markup: MERKLE's Schema Markup Generator (JSON-LD) (My favorite ❤️)

It is well known that search engines like Google like structured data (called schema tags). It helps them to make sense of the information on your site more quickly. Validating your website's .org schema can take a lot of time and effort. Fortunately, there is a tool that makes this process very simple: Schema Markup. The process is actually quite simple: just enter the data, verify it with a few clicks, and then add it to your site. No matter what kind of website you have, if you want to increase its authority in Google's search results, you should try this tool!

2.2 Keywords and position tracking

(6) Full 360° tool: Semrush

Simply put, Semrush is the online seo tool that lets you know everything about your domain. Semrush is an essential tool for anyone looking to get ahead online.

Whether you are a marketing professional or a business owner working on a website, this tool allows you toexplore your competitors' strategy, find the most effective keywords to optimise your content and examine the different aspects of SEO ranking. Because it allows you to monitor multiple websites from a single account, Semrush is one of the best tools that can help you improve your search engine results in just a few minutes each day! Simply provide your URL and let Semrush crawl your site so that users can easily find out :

- Quality backlink

- Domain authority

- Health of the website

- Keyword tracking

- Propose seo recommendations

- Conduct a competitive review

The list could be long but I recommend you at least try the free version to get an idea

(7) 360° Tools 2: Ryte

Just like SEMRUSH, the free version of Ryte offers you more potential. The software has a different interface but serves the same purpose:improving your SEO. The tool offers a complete SEO analysis and indicates where improvements can be made. On the performance of your site, its accessibility and its keyword strategy or backlinks.

(8) Keyword follow-up: Octopulse

It is essential to track your position on the keywords you want to be positioned on. Octopulse offers you a simple and clear dashboard that allows you to follow 500 keywords in the search volume as well as your position in relation to your competitors on these keywords.

2.3 Blogging and SEO: content is king

Content, especially text, (keyword) is one of the most important elements of your site. There are many things you can do with your text in terms of SEO. For example, you can use a dedicated web language and make sure that you use the number of "keywords" in a relevant way. You can also use a number of copywriting techniques to ensure that you use the words you want to be found using. We will explore these options in this final chapter.

(9) Performance wording on page : 1.en

Paste the url of the page you want to analyse and improve. You will receive a score up to 100 and recommendations of words to use to optimise your page's performance in natural search results. 1.co.uk also offers a list of words to use to improve your seo page performance (on-page).

(10 ) Blog writing: Dokey (Ex Contentmachine)

Blogging has become an exact science. Understanding how to choose the best keywords, how to structure your content in your head before putting it into text, or how to arrange sentences so that they appear at the top of Google searches - all these things have been studied and refined.

Using a"content analysis" allows you to write an article with scientific precision and get immediate results in seo by writing your articles to rank well from the start. Dokey is the perfect tool to optimize your content for SEO!

Conclusion of the seo tool article

It is useful to start your SEO strategy by building your website on a good foundation. Qualify your web data properly and then use a set of analysis tools to take stock. At the beginning the list can be long but here are my 3 tips:

- Choosing quality rather than quantity of seo tools

- Analyse keyword search volumes and position yourself

- Do a little SEO every day and give it time!

I have not mentioned in this article the strategy of link and backlink in detail, but the next article on natural referencing (link between backlink and domain authority) will mention it. If you want to be informed of its release, register your email on the right. It's free.

If you want to know more, I highly recommend The Moz Blog which is an excellent source of information and advice on all things SEO.

The SEO offer of Digidop

Digidop 's goal in digital marketing is to help small and medium sized French businesses find new customers via the internet. We are a certified Webflow agency, which means that we have the know-how to create and build a website optimized for your organic search goals. Our SEO offer consists of two parts:

- Migrate or develop your website on/to Webflow with an SEO structure optimization.

For example: Migration of a WordPress website to the Webflow website creation engine. SEO optimization by link consistency and the good use of H1 / H2 / H3 tags as well as the use of 301 to bring a maximum of your old visitors on your new site.

- We offer a complete content strategy that will help you optimize your website for search engines (SEO) and provide you with information on your website traffic, as well as monthly reports on all your goals.

Our promise is simple - increase your SEO rankings! If you have any questions about seo, analysis or tool selection and would like to make a free appointment with one of our experts, you can find all the details here.  

Frequently asked questions (Faq)

Does customer feedback influence our SEO?

Google's goal is to provide its users with the best possible experience. Customer reviews are a form of social proof, which means that they are taken into account by Google to help them better understand your business experiences and how you might meet their needs.

What is the best free website analytics tool?

Without a doubt, Google Search Console. If you are a web developer, Google Search Console is your best friend. It will help you to better understand the problems on your website and how to solve them. Also, it provides clear information about what works best on your website in terms of keywords or search results

What is the difference between SEA and SEO?

SEA is the term used for paid search traffic. You buy your ads on a pay-per-click basis and refine your search engine optimisation tactics by targeting keyword searches of online users.

SEO, or organic/natural search, is free traffic that involves improving your position in the search engine SERPs. If you use an agency, it may require a financial investment that will eventually pay for itself in increased traffic to your site

What is the long-term value of natural referencing?

A good SEO strategy gives value to your domain name in the long term. If you want to resell it, its position in Google will have authority and generate traffic, which will avoid spending money on paid AdWords marketing.

Seo strategy: Wordpress or Webflow?

We prefer to recommend the Webflow solution which offers a lot of freedom in SEO settings. WordPress also has many advantages thanks to its many plug-ins that will allow you to get results easily. But we prefer to use Webflow because of its Amazon Web Service Cloud hosting and powerful design, which will also give you an advantage in UX, allowing a longer average engagement and conversion time.