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How to optimize your site's indexing on Google using semantic markup?

Find out why optimized HTML semantic markup improves your site's indexing on Google and how to integrate this SEO tip into your Webflow sites.

Published on 
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5 min
3d image representing a growing graph with a Webflow logo and an HTML title SEO Optimization

John Mueller, Search Relations Team Lead at Google, confirmed it on the Google Search Central YouTube channel: optimized HTML semantics enable search engines to better understand the structure of your website and the content of your pages , which promotes indexing.

In this article, find out how to adjust your Webflow site's HTML semantic markup and explore some educational resources to learn how to optimize it.

1. Why optimized HTML semantics boost your SEO

According to the video posted on Search Central, when properly integrated, semantic markup improves the indexing of your site's pages. This in turn increases your site's visibility on search engines.

By the way, if you are interested in SEO, I invite you to follow the YouTube channel 'Google Search Central'.

2. Steps for tagging your Webflow site

2.1 How do I change an element tag?

On Webflow, to modify the tag of an element, follow these steps :

  1. Select element
  2. Go to settings panel (D)
  3. Choose a tag from the drop-down list

2.2 What HTML tags are available?

  • Header
  • Footer
  • Nav
  • Main
  • Section
  • Article
  • Aside
  • Address
  • Figure
  • H1-H6
Example of an HTML tag available in Webflow's designer mode
Example in a Webflow project

Would you like to find out more and understand how to use them?

3. Two free teaching resources for mastering semantic markup

3.1 Example of HTML semantic tags with Finsweet

Example of semantic HTML tags with Finsweet's Webflow cloneable
Clonable overview

Discover a complete clonable that illustrates the use of semantic markup in Webflow, offered by Finsweet.

Access the clonable on Webflow

3.2 Client-First: Master HTML semantics

Immerse yourself in exhaustive, detailed documentation that guides you through the world of semantic markup.

See our Client-First documentation

💡 Tip: If you're using the Relume Library component library, be aware that it adopts appropriate semantic markup "by default". This facilitates integration and saves you time!

Discover the Relume Library here →


Optimizing HTML semantics is not just a matter of complying with standards and improving web accessibility. It's also a powerful way of improving your site's visibility on search engines. By understanding and correctly applying these tags, you give your content the best chance of being discovered. To go further and master all aspects of SEO on Webflow, check out our complete SEO for Webflow guide.

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