Design on Figma for an optimal user experience

We discuss with your teams to understand your business and commercial issues, the project objectives, the operational means and the constraints.

We conduct a thorough market analysis to understand our clients' business and competitive environment. We examine market trends, direct and indirect competitors, as well as opportunities and threats to the business. This analysis allows us to better understand user expectations and create a solution that stands out in the market.

We study and explore a variety of sources of inspiration to create unique and innovative design ideas. Analyzing industry trends, similar industry designs, and our clients' web references allows us to come up with original and creative ideas for future branding.

We define and structure the important pages of the site on a FigJam, using the information gathered in the previous steps. We work to create a clear, logical structure that is designed for both SEO and conversion. The use of mind maps and wireframes allows us to organize the information and define the hierarchy of the website navigation.

The moodboard created on Figma allows us to define the atmosphere and artistic direction of the project using a set of images, colors, typography, textures, shapes or any other visual element. These sources of inspiration allow us to establish a graphic universe adapted to the client's needs, which can be minimalist, institutional, offbeat, vintage, futuristic, impactful, tech, etc. 

If the company already has a logo, we can rework it or modernize it using tools such as PhotoShop or Illustrator so that it fits better into the new graphic charter. The redesign of the logo can be a way to strengthen the visual identity of the web agency and make it more recognizable.

This step consists in defining the primary and secondary colors of the graphic charter. We choose the colors in coherence with the moodboard and propose them in web and print formats. We also integrate rules of use of the colors to optimize the web accessibility of the future site.

We take into consideration criteria of use, design and web accessibility for the choice of typography. The objective is that they fit perfectly into the graphic universe while respecting good levels of legibility.

Our graphic charters are web oriented, and we propose you for that several examples of web interfaces on your Figma file, in coherence with your new identity, to help us to define the artistic direction of your future web site.

The rules for using your logo, your colors, your typography and your graphic elements are integrated into the Figma project charter. You will be able to keep a visual coherence on all types of supports, on your media, your advertising campaigns, your events, your merchandise, etc.

We build the architecture of each page of your website using the information gathered in the previous steps. We make sure that the architecture is clear, logical and intuitive for the users.

We study each section to ensure that the information is clear, consistent with the message to be conveyed and that the user experience is optimal. We also make sure that users are encouraged to perform actions (conversion, click on a link, referral to strategic pages, content download, etc.)

We link pages together to ensure smooth navigation for users. We make sure that the links are logical and easy to find.

The goal of this step is to provide the best possible user experience for the company's potential leads. We collect feedback internally and with your teams to propose an optimal UX.

The integration of copyrighting is done at the time of the UX phase in order to think each section according to the message to convey. The sections of each page can then be designed in a coherent way.

We apply the graphic charter defined during the previous steps on the web interface. A first visual identity of the website takes shape with the integration of colors, typographies, icons and other graphic elements.

We create a unique and immersive visual universe on the model, using design elements such as icons, images, illustrations, textures and patterns. We make sure that the universe is in line with the company's identity and the project's needs.

We create the web mockup in connection with all the graphic elements that you communicate to us. We take care of the integration of illustrations, mockup design, icons, images, 2D and 3D motion design, videos, shapes, etc.

Our designers also think of the web model with all the animations that will be found on the site. This is a collaborative work between graphic designers, web designers and web developers to find the best compromise between design, web accessibility and SEO optimizations.

Our designers define the entire UI style guide for the web project. It includes the different web design rules to respect in order to keep a uniformity and a graphic coherence on the website. The style guide is composed of margin and spacing styles, color styles, text styles, effect styles, and all other design uniformity rules.

Our team will create a library of icons and illustrations that can be used throughout your design system. These visual elements will help reinforce your brand identity while adding personality to your website or application.

We think about the CMS of your future Webflow site from the design phase. For that we elaborate a guide for your content management system (CMS), which we validate with you before the launch of the web development.

We create a library of reusable components based on the elements of the template. These components can be used to quickly create new layouts and evolve your website. Reusable components can be buttons, forms, maps, lists, etc.

To make the component library even more efficient, we create component families. Component families are a group of similar components that have common functionality. For example, buttons can be a family of components that have variants for colors and sizes.

We create component variants to provide more flexibility and customization. Component variants are alternative versions of a base component that have different styles. For example, a button can have variants for colors, sizes, icons, text, etc. They also allow you to define the appearance of each of the graphical elements according to their states (inactive, hovered, clicked, sent, etc.)