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Context
- Industry: Art and Culture
- Country: France
- Type of company: Cultural association
- Tools used: Figma, Webflow and the significant addition of custom code
Introduction
FLAW was looking to shake up the codes of the art world by making it easier for the public to encounter the works without undermining its artistic standards. They needed a website that was experiential, artistic, and also served as a media platform for various content formats such as podcasts and blogs.
Objectives of the project
- Amplifying FLAW's mission: making art accessible to all
- Promote FLAW's exhibitions, artists and achievements
- Create a medium to share knowledge about art through various formats such as podcasts and blog posts
- Create an experiential and artistic website (with the ambition of receiving recognition at the Awwwards).
Strategy and solutions
1 - Design with Figma
The brutalist design, reflecting FLAW's unique identity, was meticulously crafted on Figma. The process included several iterations and user testing to ensure that the design not only evoked FLAW's artistic mission, but was also intuitive and engaging for site visitors.
2 - Webflow development
We used Webflow to bring our design to life. Thanks to the flexibility of this visual development tool, we were able to implement advanced animations and integrate custom code to deliver a truly immersive user experience. Webflow also enabled us to develop an SEO-optimized site that can be easily updated by the Flaw__ team, giving them complete autonomy for future updates and management of their media platform.
3 - Training
We also trained the Flaw__ team in the use of their new Webflow site, giving them total autonomy for future updates and for managing their media platform.
Results
- An artistic experience: The site reflects FLAW's vision and mission by offering an experiential platform for art.
- Scalability: The site is built to evolve and welcome new works, artists and content, reinforcing FLAW's position as a catalyst in the art world.
- Engagement: The site encourages the public to engage more deeply with the works and media on offer, offering a rich, interactive experience.
Just one more example of our 360° Webflow agency offering, of which we're proud at Digidop. Can't wait to find out the Awwwards results for this creation now!
