Google Ads (advertising on the Google search engine) is an expensive and short-lived method of acquisition. I use another method to easily and cheaply position my landing pages on my strategic keywords, at a super competitive price.

The alternative to Google Ads in steps

This 4-step method is a sustainable alternative to position a website/page in the top positions of organic search (SEO) on Google and thus reduce your advertising campaign costs on google adwords.

1 - Buy your strategic keyword as a domain name

The domain name is a powerful ranking lever in SEO. Use it for an MVP or a landing page.

Si par exemple, vous souhaitez vous positionner sur la requête "Agence Figma" en France, achetez le nom de domaine < Agence-Figma.fr >

2 - Create a landing page on Webflow

With Webflow, you can create a landing page visually and quite quickly. Webflow is a powerful tool that offers its users great seo results. Find out in this article why webflow is the best CMS to use to create a landing page that converts.

⚠️ It is essential to integrate all SEO best practices into your landing page (Need help? See our Seo Friendly Webflow development offer)

3 - Optimising "On Page" SEO

Use different "on-page" content optimization tools(1.fr, Dokey, etc...) to work on the semantic cocoon of your page on your targeted query.

4 - Accelerate your indexing on Google

Your domain is new and therefore little/no known to Google. To speed up the process, integrate this page in the Google Search Console and ask for its indexation by the Google Bot.

The results

Then... Wait a few weeks/months... and you will be positioned in organic 🎉🚀

The limitations of this alternative

⚠️ If the SEO competition is really strong on your query, a simple landing page may not be enough to position your "website" in the TOP 3. On the other hand... you can create additional pages on that same domain name, to give it more authority.