What I used to do to find clients...

• Trade fairs
• Automated prospecting on Linkedin
• Telephone canvassing
• E-mailing campaign

It was expensive, intrusive, and had a low conversion rate. But now... That has changed.

Because now it's the customers who come to us! 😎

How do you do this? Through a successful marketing strategy - SEO.

What is SEO

SEO is a strategy for achieving good natural rankings or 'positioning' on search engines. In simple terms, you want to be ranked at or very close to the top of the first page of Google search results when someone searches for your services and/or products.

For example, I am a plumber in Paris. I have a good SEO position, if I type "Plumber Paris" on Google, my website appears in the first three results on the first page.

⚠️ It is important not to confuse with "ads" positions. Ads, are the paid referencing, service sold by Google.

What I 💛 in SEO

It is a source of sustainable traffic acquisition, in the short, medium and long term with an excellent ROI. In addition, it is a non-intrusive acquisition method that facilitates the work of the salesperson downstream. In short, my investment has a great time/business impact ratio. Unlike paid ads, which have a limited lifespan (budget) my SEO content is forever. (As long as it is up-to-date)

From a commercial background (school) I learned how to do phoning, prospecting, canvassing in person, etc... but SEO changed my vision of customer acquisition forever.

⚠️ Attention: to have an effective SEO strategy, it is essential to have a website that meets the best technical practices. Discover our SEO optimized website offer.

A strategy that only works in the long term?

We often hear that SEO is good... but only in the long term. Wrong, wrong and wrong!

You can achieve quick wins in SEO. In only 2 months, you can position your company's website on strategic keywords, if the competition is low. Otherwise, more generally, in 3 to 6 months, you will see results (if you put your mind to it!).

Example of SEO results over one year for the site Digidop.fr (site starting from 0, new domain name, no content, etc. ...)

How to analyse the SEO results of my site

There are many tools available to determine which keywords drive traffic to your website. Here are three that you can use:

• Semrush
• Ahref
• Google Search Console (❤️)

If I had to choose only one, it would be him ❤️: Google Search Console. Google Search Console is a free tool offered by Google. Find out more about this tool in this video!

The advantage of these tools is that, in addition to analysing your visibility, they give technical recommendations for the optimisation of your seo. And technique is a lever to improve your seo.

Conclusion on the Seo Agency Strategy (inbound)

Natural referencing is a sustainable source of acquisition for our agency. With an excellent ROI, and facilitating the "closing" rate of the agency's commercial.

Every month our traffic continues to grow, with more and more qualified leads.

Discover how to create an SEO-friendly Webflow blog.

SEO changed my view of customer acquisition. Forever. That's why I love SEO!