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Webflow supports the Webp format!

It is now possible to use the Webp format for your images on Webflow. This format optimizes the loading time of your site on Google!

Published on 
15/7/2022
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Amended on 
23/3/2023
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5 min
Webflow logo with Webp logo

It's a party 🎉

Webflow now supports the Webp format 🚀

The WebP format is an alternative to the standard image formats: (jpeg, jpg, png, gif etc.) created by Google. The Webp image format often offers better compression than PNG or JPEG.

Image in Webp format in Webflow assets

Why use the Webp format?

Using the Webp format allows you to maintain good image quality while reducing their weight by 25-30% compared to a compressed image in png format. This translates into faster loading speeds and reduced data consumption of your website.

The result?

  1. Webflow sites that load (even) faster! And Google Lighthouse appreciates this, as it is a so-called next-gent format
  2. Sites that pollute less! 🌱

To find out more about eco-friendly sites, read our article on the subject

Audit Lighthouse: serve images in next-gen formats

Is the Webp format supported by all browsers?

According to data from caniuse.com the Webp format has an overall acceptance of 94% (vs 99.53% for PNG). It is supported by the most popular browsers such as Google Chrome, Safari and Firefox.

WebP image format support browser
Overall = 93.81%.
PNG format support browser
Overall = 99.53%.

How do I convert my images to Webp formats?

Use the free Squoosh.app tool!

The application allows you to...

  • resize,
  • compress,
  • convert

... your visuals of all sizes in 2 clicks and for free!

Compressing a PNG by 92% to Webp format
92% compression of a PNG -> WebP

The tool is easy to use and accessible online without creating an account.

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