‍Theworld of web marketing and SEO is constantly changing. In order to stay competitive, it's essential to closely monitor your website's performance and understand how it compares to your competitors. That's where analytics tools come in.

Among the many options available, four tools stand out for their accuracy, comprehensiveness and ease of use: Google Analytics, SimilarWeb, SEMrush and Ahrefs. These platforms offer a wide range of functionalities to analyze web traffic, optimize natural referencing, monitor backlinks, study the competition, and much more.

Get ready to dive into the world of data and optimize your site like a pro!

The 4 best tools to track your website traffic

4 essential tools to track and analyze your website traffic with data.

1. Google Analytics: track your website traffic for free

At the top of our list, Google Analytics stands out as one of the most sophisticated and respected web analytics tools on the market. Completely free of charge and with a user-friendly interface, this tool offers a wide range of detailed statistics on the behavior of visitors to your site. Visits, page views, time spent on site, bounce rate, and many other key performance indicators are just a click away.

Here are some of the key features of Google Analytics that make it an indispensable ally:

• Conversion tracking: Google Analytics excels at conversion tracking. You can set specific goals, such as filling out a form, signing up for a newsletter, or purchasing a product, and Google Analytics will tell you how many visitors met those goals. This is an effective way to measure the return on investment of your marketing efforts.
• User behavior analysis: Google Analytics gives you a detailed insight into how users interact with your site. You can identify which pages are the most popular, which paths users follow on your site, and when they decide to leave. This information can help you optimize the user experience and increase conversion rates.
• Audience Segmentation: Google Analytics allows you to segment your audience based on various criteria, such as demographics, geography, behavior, and more. This can help you better understand your users and customize your content to meet their needs and interests.
• Custom Reports: With Google Analytics, you can create custom reports to track the metrics that are most important to you. You can also schedule these reports to be automatically sent to your inbox at a frequency you define.

Finally, it's important to note that Google offers a free Google Analytics training. This program, called the Google Analytics Academy, is a great resource for those who want to deepen their knowledge and master the use of this powerful tool. Whether you are a complete beginner or an intermediate user, this training will help you maximize the effectiveness of your web analytics efforts.

Discover the Google Analytics Academy.

2. SimilarWeb: An indispensable tool to measure your website traffic

A coup de 💛 from our team, SimilarWeb is much more than a web traffic measurement tool. It's a true barometer of your online presence, offering a wealth of valuable information to help your site stand out from the competition.

Here are some of the key features SimilarWeb has to offer:

• Website comparison: SimilarWeb allows you to compare your website with those of your competitors. This way, you can identify your strong points and the areas in which you need to improve. It's like having a mirror that reflects not only your image, but also that of your closest rivals.
• Web traffic analysis: SimilarWeb gives you a detailed view of your website traffic, allowing you to understand how many visitors you have, where they come from and how they interact with your content. In addition, you can discover which traffic channels are most effective, helping you optimize your marketing efforts.
• Traffic Sources: SimilarWeb's tool gives you insight into the sources of your traffic, whether it's from organic search, social networks, paid advertising or other channels. This is valuable information for understanding where to focus your efforts to attract more visitors.
• Keyword analysis: SimilarWeb allows you to discover which keywords are attracting users to your site. This can help you fine-tune your keyword strategy and attract more quality organic traffic.
• User engagement: With SimilarWeb, you can track user engagement on your site. This allows you to understand what content attracts the most attention and where you can improve to increase the time spent on your site.

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3. SEMrush: a complete SEO tool

SEMrush is more than just an SEO website traffic tracking tool, it is a real Swiss army knife for analyzing your online presence. With SEMrush at your disposal, you can keep an eye on your website's performance, track your ranking in search results, traffic volume with Google Analytics and Google Search Console integration and much more.

Key features of SEMrush include:

• Backlink analysis: This feature gives you a precise overview of the sites that point to yours. It's a valuable tool to understand how your site is perceived by other websites and search engines. It's also a great way to discover new backlink opportunities to strengthen your backlink profile.
• Keyword position tracking: SEMrush helps you keep an eye on important keywords for your site, track their positions in search results and identify opportunities for improvement.
• SEO Site Audit: SEMrush reviews your website and identifies any issues that may be affecting your SEO. This is a great way to make sure your site is optimized for search engines and doesn't contain any errors that could penalize you.

A major asset of SEMrush is its Core Web Vitals audit tool. Core Web Vitals, highlighted by Google, are key metrics for the user experience on a web page. With SEMrush's auditing tool, you can identify and fix issues that affect these key metrics on your site.

SEMrush also offers an indicator called "Authority Score". This is a measure of the quality and reliability of a domain, based on factors such as the number of quality backlinks to that domain. With a series of labels ranging from "Low Authority" to "Industry Leader", SEMrush helps you interpret this score and understand where your site stands in terms of authority.

Finally, SEMrush excels at tracking competitors. It not only allows you to monitor the performance of your competitors, but also to find out which keywords they are targeting. This is valuable information that allows you to refine your own keyword strategy and stay competitive in your niche.

4. Ahrefs

Ahrefs is another popular SEO tool that offers a range of features to improve your website. It mainly focuses on backlink analysis, but also offers tools for keyword analysis, keyword position tracking, site SEO auditing, and much more.

A distinct feature of Ahrefs is its backlink index, which is one of the largest in the world. This means that it can provide you with detailed information about

the backlinks that point to your site.

In 2023, Ahrefs introduced several new and improved features:

• Site Explorer: Ahrefs has added a backlink inspector feature to the backlink report. This allows you to see a backlink in the source code of the referring page and see the HTML captures recorded by Ahrefsbot.
• Average search volume in organic keywords: This feature helps you monitor seasonal search trends and popular topics. The average volume is based on the last 12 months of known data, so it's more consistent and can help you troubleshoot traffic drops.
• New metrics in the organic and paid keyword report: Ahrefs has added a new paid traffic column to the organic keyword report, and a new organic traffic column to the paid keyword report. This can be useful, especially when working in a team, to balance and optimize your keyword strategy between SEO and PPC.
• New word count metric in SERP preview tables: Ahrefs has replaced the Ahrefs rank metric in SERP preview tables with a word count metric. This shows you the total number of words present in the HTML of a web page.
• New login email notifications: To improve account security, Ahrefs now sends an email when someone logs into your account from a new device.
• New endpoints for the v3 API (Enterprise plans only): Several new endpoints have been added to the v3 API for Enterprise plans, allowing data to be pulled on linked domains, broken backlinks, best external and internal links, and SERP preview.

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Conclusion

In short, these tools provide invaluable information for anyone looking to improve their website's performance. They offer a range of features that can help you understand your traffic, track your conversions, monitor your competitors and improve your SEO. So what are you waiting for? Dive into the world of data and start optimizing your website today!

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