Are you interested in SEO and have heard about domain authority? In this article, we explain what domain authority is and how you can quickly and easily determine the value of your site using a tool. And finally, we discuss how to improve its value with strategies based on our experience.

What is the domain authority of a site?

DA stands for Domain Authority and is a measure that everyone in the SEO industry loves to talk about. In essence, DA defines the credibility of your domain for search engines like Google. It influences how high you rank on the first page of Google compared to your competitors. Several factors are taken into account when calculating this measure, including:

1. The number of quality links (backlinks) pointing to your domain
2. The age of your domain name

Quickly find out your domain authority with ahref

Ahref offers a free and easy to use tool: the website authority checker

This tool quickly gives you your score, based on a URL. How to use it?

1. Retrieve the url of the site you wish to audit www.exemple.com
2. Go to the Ahref Website Authority Checker
3. Paste in your website url and click on Check Site Authority

And there you go, your score appears!

Why improve your domain authority?

You have your score, that's great. But now why would you want to improve it?

Improve your SEO

There is a direct correlation between your website's domain authority and its SEO performance. Yes, Google gives credit to this metric to validate what you say and the posts you put on social media or your blog.

It's kind of like when Elon Musk announces something - because of the authority he's gained through years of hard work, we're more likely to believe what he's telling us, such as that the Earth would indeed be flat, than if it were just some anonymous person on the street.

How to improve your score?

The easiest and fastest way to improve your website's domain authority score is to get "SEO juice" through links from other websites in your industry that have high authority.

To illustrate my point, it's like if you were a young footballer and Cristiano Ronaldo made an Instagram post with a picture of you saying that you are the future star of world soccer. This would bring you credibility, and visibility quickly.