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How to connect your Webflow form to Slack with Make (Integromat)?

Stay informed of every person who contacts you from your website. Here are the steps to connect Webflow to Slack with Make (Integromat).

Published on 
7/10/2021
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Amended on 
27/3/2023
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5 min
Here is how to connect a Webflow form to the instant messaging tool Slack. Essential to connect your prospects to your teams!

Here's how to connect Slack IM to Webflow in 15 steps. To connect Slack and Webflow we will use the automation tool Make (Integromat)

Integromat is a no-code automation tool that will allow you to easily link Webflow to your other tools. Here is how to link a simple contact form to Make (Integromat).

1 - Connect Webflow to Integromat

Here is how to connect Webflow to Make (Integromat) very easily.

Webflow module on the Integromat board
Make interface (Integromat) 2021

2 - Add a "webhook" trigger

Select the webhook trigger "Watch Envents". The advantage of the webhook is that it will fire instantly when a form is sent from the webflow. Unlike other triggers that inspect time-wise (every minute, hour, day, etc.) whether the automation chain should be triggered or not.

webflow trigger on the Integromat board
Make interface (Integromat) 2021

3 - Choose your webhook

If you have several projects in webflow, there may be several webhooks set up. Select the one you want to connect to your company. If you do not have one, here is how to connect a webflow webhook with Make (Integromat).

Webhook selection from the integromat board
Make interface (Integromat) 2021

4 - Add a new module

The great thing about Make (Integromat) is that it has a ton of tools already integrated and easily connectable to each other via modules. You just need to add the Slack module.

slack module on the integromat interface
Make interface (Integromat) 2021

5 - Select an action

The Slack module offers many actions to perform in order to communicate with your teams, retrieve messages, upload files, react to posts, create "channels", etc. For this example we will choose the "create a message" action to send a message to your teams following the reception of a form.

choosing a slack action in Integromat
Make interface (Integromat) 2021

6 - Add a new Slack connection

Add a Slack account to your Integromat profile by clicking on "add".

added a connection to the slack module in Integromat
Make interface (Integromat) 2021

7 - Select the type of connection

Your action can concern a user but also a bot. Indeed, Slack offers you the possibility of setting up certain actions via its integrated bot. You can thus automate its actions and interact with the bot thanks to Integromat. Here we will choose a "user" connection.

Type of slack connection in Integromat
Make interface (Integromat) 2021

8 - Rename your connection

As always, it is important to identify the account you will be logging in with in case there are others later on. Once renamed, click on "Continue".

Rename your slack connection in Integromat
Make interface (Integromat) 2021

9 - Give the authorisations

Make (Integromat) needs your permission to access your Slack account. These permissions are directly related to the actions Integromat can subsequently perform with your account.

Integromat access permissions to slack
Slack access permissions to Make (Integromat)

10 - Choose the connection method

Here you select the way to connect to a channel or a person. There are two possibilities:

  • "Enter manually" to directly enter the channel ID of the target channel by hand.
  • "Select from a list" to more easily select groups or individuals from a drop-down list.

We will choose the option "Select from a list".

slack connection method in Integromat
Slack connection method

11 - Choose the type of "Channel  

Here you can choose between several types of channels you wish to address: public or private channel, private or group direct message. We will choose a public channel here.

choosing the type of slack channel in integroamt
Choice of channel type

12 - Select the "Channel".

Choose the channel in which you will publish your automated messages. We have selected the one in which all our leads fall from our website.

Choosing the slack channel in integromat
Choice of Slack channel

13 - Retrieve data from the webhook

Before starting to write your slack message, you must make the webhook understand what type of data it will receive. Then launch only the webflow module by right-clicking and then "Run this module only".

data retrieval by webhook webflow in integromat
Webhook data recovery

14 - Send a test form

In order for your webhook to receive the data, you simply have to send it. Go to your website and fill in all the fields of your form.

New data in the webhook webflow on Integromat
Sending data from the web form

15 - Set up your message in Slack

You can now write the standard message that will be sent to your teams on Slack. Be sure to add the various data fields.

Tagging the slack message in integromat automation
Message tagging

Bonus: add an emoji to your Slack messages

Little Tips for you, you can add compatible emojis between Make (Integromat) and Slack! 😉

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