Why use Instagram?
- Propose quality content
- Share photos and videos
- Publication of Reels (short videos up to 90 seconds)
- Interaction with its community (via stories)
- Promote your business
- Let your creativity speak for itself
How does Instagram work?
Instagram is a network dedicated mainly for photography. The brand has become more emancipated and now has a greater diversity of content.
Find out how Digidop uses Instagram for its social media strategy!
Discover and interact with your community
Instagram's homepage allows you to access the posts of the accounts you follow. At the top of the page you will find the stories of the accounts you follow.
From this page, you can add stories but also publications.
The heart at the top of the page allows you to discover the different interactions with your community (like a publication or a story, subscription requests, identification in a comment or on a publication)
The arrow at the top right of the page links to your private message discussions. It is also possible to create discussion groups to share publications or other with friends.
A bit of discovery
The "Search" tab is the tab where you can discover publications from accounts you don't follow. The platform offers you content adapted according to your actions on the platform (account following, like publications or reels, ...).
The real ones
The "reels" tab is, as its name suggests, the place where you will find all the reels (short videos with background music and effects, which can have a maximum duration of 90 seconds) of the accounts you follow but also other accounts suggested by the platform.
The Boutique
There is also a "Shop" tab where you will find links to websites of various things that may interest you (depending on your subscriptions and likes).
The instagram feed
Each person with an Instagram account is assigned a profile. It is on this profile that we will find your photos, videos and reels: this is called the feed. You will find a profile picture, your publications and a brief description. You will also find the publications on which you have been identified.
It is on your feed that you will be able to add front page stories (organized by theme, they will be visible several times and for more than 24 hours).
How do I connect to Instagram?
From a web browser
You can sign in to your Instagram account from any web browser
From the Instagram application
You can also download the Instagram app and connect from your smartphone or tablet.
Instagram Benefits:
- Content diversification
- Easy to access
- Plurality of options for the different contents
- Showcase your work or talent
- Increase your visibility
Instagram Disadvantages:
- Strong competition on the platform
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