Our social media strategy, broken down by network!

Since a few months, we have decided at Digidop to accentuate our communication on social networks and to adapt the style of content for each social network. To each his own strategy.

Discover in this article, the four different networks that we wanted to focus on, and their respective communication strategies.

Our different social networks

At Digidop, we are mainly active on 4 social media :

Youtube
TikTok
Instagram
LinkedIn

And since each network has its own users, they each have their own objectives and therefore, their own content strategy. Here are the details of ours:

Youtube strategy

On the Youtube channel of Digidop, we decided to make educational content.

This is mainly done through "How To" videos.

We have chosen to create videos in a short format on the principle that one question = one answer.

Discover an example with one of our Youtube videos

TikTok strategy

On TikTok we make "lifestyle" content. The objective is to highlight the daily life of the team Digidop (webflow agency 100% remote) to :

Work on our branding
Encourage talented people to join the agency

Check out an example of a TikTok video from Digidop

Instagram strategy

On Instagram, we were working multiple verticals to create a brand strategy around the Digidop universe:

Branding of the brand Digidop
Highlighting of the product(s) Digidop
Highlighting the presence of Digidop on the various events related to no-code (Figma & Webflow)
But also lifestyle, like on TikTok 😉

LinkedIn Strategy

LinkedIn is the number 1 professional social network. We have therefore focused our communication on :

The results our clients get,
The evolution of our company (figures, recruitments, customers, challenges),
Relaying the contents of our blog,
Etc.

Overview of the LinkedIn company page of Digidop

And in 2023?

For 2023 we want to create more and more content on the different social networks. Here are our goals:

Diversify the content formats offered (Podcast, Interview, etc...)
Getting started on Twitter (corporate account)
And of course, make even more content on the media we already use (TikTok, Youtube, Instagram, Linkedin!).

Find all the useful links to our social media on this page 🔗