Blogs are very important resources for businesses. The importance of writing articles on your website is not limited to simple content generation. In our article, we highlight the different beneficial aspects of a blog for a company and how to start your inbound marketing strategy!

Why are blogs important for businesses? 

Improve your online visibility (SEO)

It is not surprising that the number of Google users is increasing every year, making it one of the most important sources of website traffic and leads. However, improving your search engine ranking and making your website more visible requires many different efforts.

Finding new relevant keywords, creating effective content and improving your social media presence are some of the important elements that should be included in your SEO plan in 2021.

One of the most important benefits of having a blog is that it allows you to create content that search engines like. When you blog, you are essentially creating new web pages that can be indexed by Google and other search engines. This means that your website is more likely to rank well in search results, which can lead to increased traffic and visibility for your business. In addition, blogs give you the opportunity to build relationships with other bloggers and influencers in your industry, which can also help boost your SEO efforts.

Generate leads

Blogs can be extremely important for businesses as they provide a way to connect with customers and promote new products or services. A blog allows you to have a platform to share your company's story, build credibility and showcase your industry expertise. In addition, blogs can help businesses establish themselves as experts in their sector which can lead to increased sales and profits.

Stand out from the competition

When you blog, you have a competitive advantage over your competitors because :

1. You can show your knowledge and expertise.

2. You can build trust and credibility with potential customers.

3. You can establish yourself as an authority in your sector.

4. You can connect with potential clients on a deeper level.

5. You can drive traffic to your website and generate leads for your business.

Avoiding prospecting

Blogging is an inbound marketing technique that avoids spending money on prospecting. By creating content that educates, entertains and/or solves a problem for your target market, you attract visitors to your site who are already interested in what you have to offer. Once they are on your site, you can convert them into leads or customers with calls to action, forms and email campaigns. Since inbound marketing techniques are aimed at attracting people who are already interested in what you have to offer, they are often more effective and less costly than prospecting via social networks, emailing or the like.

Create interaction around your brand

Blogging also allows you to create interaction around your business via social networks. It is a way to get potential customers interested in your product or service by sharing content that they may find useful or entertaining. To maximise the potential of this interaction, it is important to ensure that your blog posts are well written and engaging.

How to start your company blog?

Now that you know why blogs are essential for businesses, it's time to start your own blog.

Define objectives

Blog goals are objectives used to measure the success of a blog. Common blogging goals include increasing blog traffic, growing a mailing list or generating revenue from the blog. By setting specific and achievable goals, you can track your progress and adjust content and strategies as needed.

Targeting an audience

If you want to be a successful blogger, it is important that you target your blog's audience. This means writing content that appeals to the specific group of people you want to reach. It is also important to make sure that your blog is easy to find by potential readers. You can do this by promoting your blog on social networks and other online platforms.

Benchmark the competition

If you are looking to get ahead of the competition, it is important to study other blogs in your field. This will give you a good idea of what is already out there, what topics are covered and what kind of voice and style your competitors are using. It is also a good way to find link opportunities and identify areas where you can create truly unique content.

CAUTION: Do not plagiarize your competitors' content as this would be duplicate content, which would harm your SEO!

Define a content strategy

A content strategy is a plan for using content to achieve business objectives. It includes an audit of existing content, an analysis of audience and business objectives, and a plan for creating and curating new content. A good content strategy will help you focus your content on the topics that are most important to your audience and ensure that all your content is aligned with your business goals.

You can use keyword research tools(answer the public, ubersuggest, etc.) to find ideas for topics that will bring you traffic.

Writing SEO-friendly content

SEO optimised content is the key to high search engine rankings. It is important to use the right keywords and phrases in your content so that search engines can easily find and index your website. In addition, your content must be well written and informative so that visitors will stay on your site and read it.

Here is an article that will help you write content for SEO and why our agency uses Dokey to optimize its blog posts!

Write content regularly

One of the best ways to improve your blog traffic is to be persistent and regular with your content. This means publishing new posts regularly, preferably at least once a week. Of course, quality is also important, but even if you can only publish short articles on a regular basis, it will still be better than rarely publishing.

One of the benefits of being regular and persistent with your content is that it will help you develop a loyal readership. If people know they can rely on you to publish new content regularly, they are more likely to come back. In addition, search engines also tend to reward websites that are regularly updated with new content.

Of course, there will be times when you cannot publish as often as you would like. However, try to ensure that these times are the exception rather than the rule. If you can stick to a regular schedule, you may see a marked improvement in your traffic after a few months.

Now all you have to do is launch your blog to take your website and business to the next level.

If you need to launch a blog on your webflow site, do not hesitate to contact our agency!