For the past 2 years, we've focused our contentstrategy on slow-content, with lots of blog posts. But... for 2023, we have new plans! 🤩

👉 We're ramping up on the Snack-Content!

Our social media strategy 2023

With the arrival of Chat-GPT, we expect an abundance of "blog" content in our market. To make the difference, we will focus on other levers, including: the video format! And more specifically, the "Snack" format.

1. What is the Snack-Content?

Snack content is a type of content called "Snack" because it is easy and quick to consume. It is a content format more and more used to entertain or inform users quickly, generally in short and concise format which makes it easy to digest. It can take different forms:

• Videos,
• Images,
• Articles (-300 words),
• Infographics.

And we'll focus on.... the video! 🎬

2. More video formats

Expect to see more and more video content creation by Digidop, in various formats:

• Vlog, (behind the scenes of the agency)
• Training,
• Tips,
• Customer Project Showcase,
• UGC (Testimonial client)

3. Multi-platform delivery

Everywhere! Digidop will be everywhere!

We intend to work intelligently and recycle our content by adapting the same idea in a different format for each platform. We will be (even more) active on :

• Youtube ( videos in Snack & Slow formats)
• TikTok (Snack videos)
• Instagram (the whole thing 🤩)

By the way, we started, with a big test of the TikTok platform during the first 2 weeks of 2023 👇

A first test on TikTok

Publish one video per day for 14 days on TikTok

We posted a video a day on TikTok for two weeks. Here are the results! 👇

3.1 We laughed a lot,

From the script, to the choice of music, to the recordings, we had a lot of fun (and a lot of laughs too!) creating videos "in TikTok format". 

3.2 A creative process has been set in motion,

The more we create, the more creative we become. A good routine has been established and we are now overflowing with ideas for videos to make!

3.3 Exploding numbers

 In numbers, these two weeks have been impactful:

• + 582 subscribers
• + 30k reach
• + 1772 ❤️ (and +1200 videos recorded for later)

(For comparison, in 3 months of activity on TikTok, we have surpassed our performance of 18 months of content creation on Youtube).

And we don't intend to stop there! Because #Tiktok is now completely integrated in our 360° media strategy. The platform generates traffic to our website (especially the Digidop Academy), and also to our other social networks.

Next goal for Digidop on TikTok ? 10k subscribers!

How? 😏By using the recipe, which works for us, on the platform:

• Publish every day between 7 and 10 pm,
• Make funny or informational videos, about the daily life of remote web agency,
• Use Chat-GPT to select the best hashtags for us 🤓

Conclusion on the social strategy of Digidop in 2023

In 3 points ?

1. No more snack-content format,
2. More video formats,
3. A big acceleration on TikTok (and SEO on TikTok 😏)

To be continued... 👀