With the advent of no-code website development tools like Webflow, it has become easier for businesses to create and manage their online presence, it's true. But contrary to what you may read on some articles or posts, creating a professional and successful no-code website remains a complex process that requires a combination of technical and creative skills.

By professional and efficient website on webflow, we mean a scalable website, easily editable by the marketing teams and designed in a dynamic way with the collections.

We tell you more in this article!

Definition of an evolving website

The definition of a scalable website is simple: it is a site that is designed to accompany the development and growth of your business. It is designed to evolve over time, adapting to the new needs of your business, your customers and your market.

A scalable website is :

1. Easily editable, allowing the creation of new content, new pages and new sections with ease.
2. It establishes a clear visual identity through a well thought out design system, which ensures visual consistency throughout the site.
3. Impactful, helping your business grow through effective marketing strategies, optimal user experience, good SEO practice and high conversion rate.

And of course, your marketing team must be trained to use it, to take full advantage of it!(Discover an example of an evolving webflow site with this case study)

The 3 levers on a webflow site

1. Using collections to create a dynamic website

By building the site with CMS collections, the site can easily evolve thanks to the editing of collections directly from the Webflow Editor mode interface.

2. Use of components and a design system for greater flexibility

💠 Components

With a library of components built by us, with the best practices, you just have to pick and copy/paste elements to compose your landing page for your marketing campaigns for example

🎨 Design System

The design system is the GPS of your website. It is important because it allows you to create a set of rules and CSS classes that allow you to maintain (1) a homogeneity of design across all pages of your site and (2) to align your company's branding with your online presence, maintaining a strong and recognized visual identity.

3. Training of teams in the use of webflow

Training your teams to use Webflow is an essential investment to take full advantage of your website.

By training your teams, you allow them to understand the features of Webflow, and you give them the means to use the platform as a real marketing lever for your company.

To conclude...

In short, a scalable website is a website that is designed to accompany the development and growth of your business, adapting to the new needs of your business, your customers and your market. It is easily editable, has a structured visual identity and is impactful.

A tool like Webflow allows to create such a site, but it requires:

1. A combination of technical and creative skills,
2. A use of CMS collections, components and a design system,
3. Training for your teams.