For nearly a decade, digital marketing models have been changing the way companies market their products or services. Many companies have caught on to this trend and are adapting to changes in consumer behavior, while utilizing new technologies that are emerging at an increasingly rapid pace.

Companies need to be fast and agile if they want to succeed in today's market, because things move so fast. A company has two options, stay in the past or follow the trend. The past year, marked by the covid-19 pandemic and the democratization of digital, has accelerated a trend: no-code.

Definition of Nocode & Lowcode

Answer to the question: what is no-code?

When you think about it, the name NoCode is quite appropriate because that's exactly what this approach entails - no coding. Coding can be very intimidating for new developers and students getting into mobile application development, for example.

This requires not only knowing how to handle a programming language, but also understanding the underlying concepts of programming in order to use any programming language. Fortunately, this is almost a thing of the past now that a new solution has emerged: no-code tools.

Theno-code approach is a way to develop, for example, an application without having to know how the code actually works. The aim of no-code is to be a way to reach the widest possible audience and to make it accessible to everyone: startups, small and medium-sized enterprises and large companies.

What are the solutions provided by the nocode?

It has been over 20 years since the Web was invented, and today over 73% of the world's population is connected to the Internet. The innovative thing about computing is that the best software is the simplest. The no-code programming model is a good example. This type of tool aims to make architecture and programming easier and more accessible to all developers and programmers.  

With the growth and adoption of cloud-based software delivery platforms, it is becoming easier for both large and small businesses to implement new digital solutions and manage their data storage needs for example.

The use cases are varied and the solutions meet all kinds of needs: collaboration, team project management, online sales, task automation, website creation. When we put our noses into the no-code we realise that the field of professional possibilities is immense.

But this comes at a price, you might ask, but what price? In an increasingly connected world where businesses of all sizes can easily reach consumers all over the world, it could be argued that there is currently no other solution as effective as SaaS in terms of flexibility versus cost. We will flesh out the answer to this question later in this article.

The development of nocode in France

Time is short and global competition has become complex. Project management and sales development techniques must constantly evolve. Fortunately, the digital ecosystem is growing exponentially in France. New technologies play an increasingly important role in business development and a new entrepreneurial mindset implies a new digital culture #StartUpNation.

Access to digital resources such as online training, professional marketplaces, various incubators, accelerators, etc., is developing very quickly in France thanks to successful entrepreneurs who wish to remain active even after retirement and also thanks to other entrepreneurs who have learned from their mistakes or successes by navigating their own entrepreneurial journey. The NoCode movement is rapidly taking off all over the world, including here in France! Welcome to the French Tech!

Advantages of nocode vs low code tool

1. No-code tool: unlimited functionality?

No-code tools are a solution for companies that want to protect themselves from development and maintenance costs. With no-code tools, developers have access to a huge platform of out-of-the-box functionality.

But is it really possible to use these tools for everything? How can companies use these no-code tools for their own website? To automate their commercial prospecting and CRM?

They are not very engaging and most of them offer you to test them before adopting them. There are thousands of them on the market, so why waste time and money developing a solution when a saaS solution will most certainly fit your needs. However, there are some important criteria to consider when choosing a tool:

• its price
• Customisation options
• The interface/training requirement to operate it

2. Low code vs nocode: What are the differences?

Nocode and low code are two types of software that have been introduced to the market and are causing a stir. Many developers and companies are asking, "What is the difference between nocode and low code?" On the surface, nocode and low code may seem like the same thing, but dig a little deeper and you'll see that they are very different. Understanding what nocode and low code are will help you see why they are different.

Nocode: Intuitive platforms, such as GIT or Trello, that allow users to drag and drop different blocks of information from their list to a physical surface (what you do when you tell stories about your projects). These tools facilitate the development of mobile applications, centralized data storage options or process flow automation applications. The most impressive thing is that they make it look easy!

Lowcode is an improved version of nocode. It allows you to improve your platform with some knowledge or the addition of a few (low) lines of code and to bring/create additional functionalities. More technical and more manageable, a lot of information can be found on the web thanks to the blog or the forum for example!

3. The cost of software: are the platforms too expensive?

Most No-Code solutions are charged on a monthly or annual subscription basis. The costs may seem high, especially when you take out multiple subscriptions, but in reality the financial benefits are better because No-Code technology saves you from having to hire additional developers or pay for maintenance of your system.

The question of the price is therefore not in our opinion. To build and realize your own product with the hiring of a developer, would require much more time and would be less practical because much more structuring. The SaaS subscription allows you to change your product if your needs change, and this quickly and without additional cost.

Business use cases: development, project, application, training

1. Develop a project without coding

In every business you can find advantages in using no or low code tools. To give you some examples of business issues where SaaS has a place:

• Optimise your team projects by working on functional tools and using connected collaborative methods
• Share data with customers and partners on platforms
• Improve productivity and quality of teamwork
• Boost creativity and idea generation
• Increase your visibility on the web
• Increase your presence on social networks and SEO/SEM/SEA
• Create an application
• Automating tasks: hello Zapier and Integromat
• A beautiful and functional CRM: thanks to airtable

2. Training: Transforming jobs through digital technology

As the digital industry and the economy evolve, programming skills are becoming more and more essential. Developers are therefore in demand. This is why no-code has become a major issue for companies wishing to reduce their recruitment costs. In the context of a sharp increase in the price of labour on the labour market, no-code meets a need for efficiency. No-code contains development software to create websites, mobile applications, messaging applications and other project management solutions with advanced features using artificial intelligence, machine learning and other emerging technologies.

This represents a new era, which revolutionises learning and allows everyone to learn and change jobs. You can easily start a new career or change roles in your company by acquiring and learning new digital skills! There are many online courses and training! So what are you waiting for? Join the movement.

3. Startup? Launch your MVP

Since you discovered Nocode, you can now get your startup up and running as quickly as possible on a limited budget. This gives you the freedom to focus on what matters most - your startup! Rather than spending time developing your technology, an approach that allows developers with no coding experience to build software applications. The No-Code approach will allow you to develop a customer acquisition strategy and test your market within a realistic timeframe, while staying within your budget constraints.

So instead of investing months in writing code, you can reach more potential customers in a shorter time. In fact, it's a simple strategy: attract customers and don't write code. Several use cases have proven that the basic logic of this approach is undeniably effective, and it significantly reduces overall revenue cycle time, minimises existing risks and future growth risks for companies offering on-demand services or horizontal products where the cost of expansion is relatively low compared to revenue.

In short, get your product to market quickly with Bubble (application) or Webflow (site development)  

Need to create your website? The nocode solutions

The "no-code" approach allows website owners and businesses to simplify the creation of their websites by using software or SOA (Service Oriented Architecture) functions. For example: Wordpress, Wix, or Webflow are tools that make it easy to create blogs, pages and events. Content management services allow non-coders to manage their own website by ensuring that everything is taken care of for them - from content editing to marketing and SEO. The number of website building options available is quite large, but if you are interested in this type of work, you should consider the option that offers the most comprehensive selection of programming languages, as some may be limited depending on the functionality offered by the website builder used. Find out more about our Webflow (certified web agency) website creation offer.

1. Drag and drop" technology

In web development, drag and drop is a user interface technique in which elements are added to a page using a mouse or other pointing device. The user drags an item from a palette or source document and "drops" it to the desired location in a separate document. Drag and drop is a popular technique for web development because it is easy to learn and use. It is a very simple process: the user simply clicks on the object, drags it to the desired location, and then releases it.

2. Webflow or Wordpress for your website project?

You will often hear us say that Webflow is for designers, and Wordpress is for developers. And to a large extent, that's not entirely true. Both platforms are powerful and offer many possibilities for both designers and developers, depending on your skills, goals and budget. We are often asked which platform is better. The most important thing to understand is that it depends on your specific situation. Of course, both platforms offer mobile solutions, which is crucial these days. At Digidop we have made the choice to specialize in the use of Webflow and become experts in it.

3. Build your strategy

The terms "strategy" and "UX" are both essential components of web design. Online strategy refers more to the marketing strategy that the web designer wishes to incorporate for their website. This can include keyword strategies, online promotion strategies, etc. UX can be described as the user experience strategy that the web designer strives to achieve via his website. The user experience strategy is the level of user experience that the web designer is trying to achieve via their website, or the way they want users to interact with the site.

Mobile first? The user experience is always at the centre of attention. It is therefore important to design your mobile application or website with this in mind. You want users to be able to access your product anytime and anywhere, which means designing a user interface that allows for this specific type of convenience!

The 6 best no-code tools on the market

1. Automation of tasks: Zapier / Make (Ex: Integromat)

Integromat or Zapier. Have you ever wondered? YES a robot can do it for you. The promise is simple, no more repetitive tasks to automate your workflow.

2. Website creation : Webflow

Our favorite website creation tool by far! Fully usable in no-code, but with low-code possibilities that allow to propel your landing page to the moon. Discover Webflow.

3. Application creation in no-code: Bubble

The definition of developing a mobile application in no-code!

4. CRM : Airtable

‍Outil nocode revolutionary. Excel, only better, in short "enough of this sheeeeet".

5. Project Management: Coda

I like to define it as "It's notion but more beautiful" I love the design and the ux of Codaa.io. Teamwork, collective intelligence. All the knowledge of your company centralized.

6. SEO and position tracking: SEMRUSH

The 360° diagnostic tool for your website