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Cookies: how to make my website compliant without impacting my SEO performance

In this article, we'll look at Digidop.co.uk, which changed its cookie consent management tool to improve overall site performance and reduce the overhead associated with any third-party software tools.

Published on 
7/10/2021
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Amended on 
27/3/2023
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5 min
Alternative to Axeptio: Webflow Cookies consent 100% RGPD

Alternative to Axeptio: develop your RGPD cookie banner natively in Webflow

An alternative to Axeptio: 100% free - 100% Seo Friendly - 100% customizable

Information on the RPGD compliance by the CNIL

They will explain it to you better than I can(link to CNIL article) it is now mandatory to have a website that meets the RPDG consent standards and allow visitors to your site to accept or refuse to share their data.

When we developed our website using Webflow, we set up a cookie management system to make it RPDG compliant with European standards. We wanted to work with a French company (welcome to the Startup Nation!) and so we chose Axeptio to offer it on Digidop.fr!

✅ At first glance, the design is cool, with a rather friendly user interface and the layout is neat (the pop-up appears only after 4 seconds on the site). It's quite intuitive to use and use online.

Front performance (with axeptio)

⚠️ Only thing is, the solution is expensive, the customization is limited and above all the performance in the Google Lighthouse audit is bad!

Lighthouse audit report on Digidop.fr with Axeptio

In order to provide the best quality website for the best SEO performance and user experience we have natively developed the 100% RGPD compliant cookie solution (By Finsweet) in Webflow and.....

This is a game changer! 🔥

Performance after (with Webflow Plugin)

Audit report of the lighthouse on Digidop.fr with a native Webflow cookie solution

Why did we develop a native RGPD cookie management solution in Webflow?

1) 100% free

Once developed in Webflow, the solution is free for life, as it is open source. No advertising, no more monthly bill, no more dependence on one more tool etc.

2) Unlimited number of cookies with Google Tag Manager  

By using the integration with Google Tag Manager you have the possibility to plug an unlimited number of trackers to use on your website. Use 1 or 100 cookies, for example: analytics, hotjar, facebook pixels, hubspot, etc for the same price... 0 €.  

Pro tips: leave the choice of preferences with a "I want to choose" button.  

3) Customization directly in the Webflow designer 🔥

Your HTML/CSS cookie banner is directly in the Webflow CMS. It is therefore possible to modify it 100% and create visuals adapted to your company's graphic charter.

Screenshot of the Webflow designer on the site Digidop with the cookie consent plugin of Finsweet

Pro Tips: add a keyword to the banner to boost your on-page SEO

4) A significant improvement in our audit scores in the Lighthouse

The RGPD compliance of your website does not yet officially affect the SEO performance of your website. But the quality of your code does. When we were using Axeptio's solution, some performance audit analysis data was not working for us.

Error report to correct site audit with axept.io

The application of the 100% native cookie banner has considerably improved our overall performance.

5) 1 second faster on the mobile version (data TestMySite by Google)

Application of the case described in point number 4 on the purpose: to improve the performance of our site and thus our user experience. Action on page: we have saved 1 second on the loading time of the mobile version of Digidop.fr!

Before

Screenshot of mobile site performance with Test My Site, think with Google showing a 4.7 second delay report

After

Screenshot of mobile site performance with Test My Site, think with Google showing a delay report of 3.6 seconds

6) Absolute security of our users' data

Managed by us with the best in the business: Cloudflare  

We are concerned about providing our users with a high level of privacy protection. The control and confidentiality of our visits are dear to Digidop and we have chosen to have the information stored on secure servers with Cloudflare workers.  

How did we develop it easily and link it to google with our Webflow site?

1) Have a Weblow site

Webflow is the best alternative to Wix and Wordpress and proves it again with this native cookie integration. There is no question, it is time to switch your website to Webflow if you are concerned about its performance especially in terms of SEO. Find an expert agency certified Webflow.

2) Using the Finsweet article

Finsweet made my day! The Webflow community is incredible and Finsweet is a big part of it. Expert Webflow agency Finsweet offers the community absolutely incredible resources. And for the cookies, they obviously made 👉 a fantastic tutorial👈We just followed it anddddd let's fuckin sweet ;)

If you already have your own Webflow site we advise you to follow their tutorial here. At the end of the tutorial test the solution and make sure that all your settings are working.

3) Design of a nice RGPD cookie banner

Enjoy Webflow designer

Conclusion of the article

Comparison table of Digidop on the use of axeptio vs webflow native development cookie consent
Conclusion: Developing an RGPD consent solution in Webflow is free, unlimited, fully customizable, and improves the performance of your website.


A simple cookie banner that offers our site Digidop:

✅ 100% RGPD compliant website

✅ 0 plugin

✅ + 20 performance points gain Lighthouse

✅ + 25 accessibility points gain on the Ligthouse

✅ 100% customisable

✅ 100% free

✅ Limited Cookie 🍪 🍪 🍪 🍪 🍪 🍪 🍪 🍪

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