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Webflow vs Hubspot

Compare the features of Hubspot CMS and Webflow to determine which website creation platform is best suited for your content management needs.

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SEO & Marketing

Integrated SEO tools
via extensions / app
via applications
Title & Meta customization
Global Canonical
301 redirects
Structured data
via code
via code
Dashboard Analytics
Integration of tracking tags
Native (GA4 / Facebook pixel, ...) or via code
via applications or code
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Integrated CMS
CMS customization
Workspace & Project Members
Dynamic page template
100 static pages
20 collections (CMS plan)
2 000 items (CMS plan)
10 000 web pages and dynamic content (pro plan)
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Security & Management

SSL Certificate
Secure hosting
AWS Hosting
Hubspot hosting
Backup management
Unlimited automatic and manual backups
Unlimited automatic and manual backups
Automatic updates
(no maintenance)
Automatic updates
(no maintenance)
Access control
Double authentication
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Other features

Custom design
Total freedom
Limited freedom
Native cascading responsiveness
Image optimisation
Native (Webp conversion, Alt text...)
Native auditing to improve performance and accessibility
Custom code
Member Area
Beta Logic
(otherwise via Make, Zapier...)
Via applications
Apps Marketplace
Application Marketplace

Resources & Learning

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Map Site 1
Starter Plan: Free
CMS Hub Starter Plan: $23 / month
Map Site 2
Basic Plan: $14 / month
CMS Hub Pro Plan: $360 / month
Map Site 3
CMS Plan: $23 / month
CMS Hub Enterprise : $1200 / month
Map Site 4
Business Plan : $39 / month
Company Plan
E-commerce Plan 1
Standard Plan: $29 / month
E-commerce Plan 2
Plan Plus: $74 / month
E-commerce Plan 3
Advanced Plan: $212 / month
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4.6 / 5 (215 reviews)
4.7 / 5 (68 reviews)
4.4 / 5 (465 reviews)
4.5 / 5 (1,470 reviews)
4.6 / 5 (195 reviews)
4.7 / 5 (54 reviews)

Questions about Webflow vs Hubspot?

Webflow stands out for its intuitive visual builder and advanced customization features, while HubSpot CMS focuses more on integration with HubSpot CRM and offers marketing and lead tracking tools.

The choice between Webflow and HubSpot CMS will depend on your company's specific needs. If you're looking for an intuitive, customizable website creation platform, Webflow may be the best option. On the other hand, if you've already invested in the HubSpot ecosystem and are looking for an integrated solution for content management and CRM, HubSpot CMS may be more suitable.

The main differences between Webflow and Bubble lie in their purpose and functionality. Webflow is primarily designed for the creation of websites, while Bubble is more suited to the creation of web and mobile applications. Webflow offers great flexibility in terms of design and customization, while Bubble offers advanced features for creating applications with complex logic.

However, to create web applications, you can combine Webflow and Wized.

The choice between Webflow and HubSpot CMS will depend on the specific needs of your project. Here are a few considerations that might help you decide:

Type of project :

If you need an intuitive, visual platform for creating a website with advanced customization options, Webflow could be the right choice.

On the other hand, if you're looking for an integrated solution for content management and CRM, HubSpot CMS may be the best choice for you.

Integration with other tools :

If your company is already using third-party marketing or CRM tools and you need easy integration, take a look at the integration options offered by each platform.

Webflow offers integration with certain CRMs, but HubSpot CMS is directly integrated with HubSpot CRM, which can simplify prospect and customer management.

Cost :

Consider your budget and the costs associated with each platform. Webflow offers subscription plans with different features, while HubSpot CMS is often included in HubSpot Marketing or Sales Hub plans, with additional costs for advanced features.

Customization :

If you need advanced customization of your website's design and code, Webflow offers greater flexibility in this area.

On the other hand, if you're looking for an out-of-the-box solution with integrated functionality for content management, CRM and marketing, HubSpot CMS might be more appropriate.

Ease of use:

Think about your level of technical expertise and that of your team. Webflow is renowned for its intuitive interface and user-friendly visual builder, while HubSpot CMS is designed to be easy to use for marketers and non-technical teams alike.

The choice between Webflow and HubSpot CMS for search engine optimization (SEO) depends on the specific needs of your project. Webflow offers greater flexibility in terms of customizing meta tags, URLs and site structure, which can be advantageous for optimizing your content for search engines. What's more, Webflow enables the addition of custom code, offering more possibilities for advanced SEO strategies. On the other hand, HubSpot CMS offers integrated SEO tools, such as optimization suggestions and SEO analysis, which can simplify the process for less experienced users. In summary, if you're looking for a more flexible solution with granular control over SEO aspects, Webflow could be the best choice. However, if you prefer a more integrated and streamlined approach, HubSpot CMS may be better suited to you.

Need to migrate from Hubspot to Webflow?

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Migrate from Hubspot CMS to Webflow to benefit from a more advanced website creation platform. Our Webflow experts will guide you through the migration for a professional result.


Analysis and preparation for Hubspot to Webflow migration

Before any migration, our team of professionals will study your needs and prepare an action plan for a successful migration.


Ideation and Design on Figma

We will start by designing a new design on Figma, ensuring that the user experience is at the center of our approach.


Webflow development with best practices

Once the design has been validated, our development team will begin working on creating the site on Webflow, using best practices to ensure performance and compatibility with all browsers.


Integration of existing content

We will take care of the integration of your existing content, making sure it fits seamlessly into the new design.


Publication of the new website

Finally, we will proceed with the launch of your new website on Webflow, making sure that it is fully functional and ready to be used by your users. We also make sure that you and your marketing teams have the keys to be able to administer your website / CMS independently!

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