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Why add a filtering system to your Webflow site?

In this article you will find good reasons to improve your webflow site with the addition of a filter system without writing a line of code in 100% no-code and without jetboost!

Published on 
9/12/2021
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Amended on 
24/3/2023
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5 min
Webflow logo with filter icon and a screenshot of a filtering system on Webflow

The advantages of a Webflow filtering system

  • Filter your blog by category
  • Filter your case studies by sector of activity
  • Filter your products by price

The applications of setting up a filter system on your Webflow site are endless! It is a real plus when it comes to facilitating the navigation on your website. A filter system can help visitors to quickly find what they are looking for in your offer or have a strategy when it comes to targeted marketing campaigns. In this article, we describe some of the reasons why a filtering system (100% no-code) on your website is so useful!

1 - Improve the UX of your blog

Having a well-maintained blog is good, but having a blog that can be easily browsed by readers looking for specific information is even better. This reduces your bounce rate and improves your click-through rate (CTR), and therefore improves your search engine optimization (SEO).

Filtering system on the blog Thanks Jack

2- Improve your conversion rate

It can be difficult to find your way around your case study pages. Sector, industry, your client might not recognise himself in your whole portfolio. Create filters directly in your webflow cms to add tags directly on your page. This will allow your prospect to quickly identify similar projects that match their needs.

Greenly resource page without filtering
Greenly.earth website before filtering system
Greenly resource page with filtering system
Greenly.earth website with filtering

3 - Create a platform with your website in no-code

With Webflow, it is possible to create connected and automated platforms containing your collections and CMS. The filter functionality allows you to manage a lot of content on a single page while ensuring a good user experience. Here are some examples of how you can use Webflow's filter functionality for your digital products:

3-1 Creation of a recruitment platform

Create a native recruitment platform connected to your Webflow, Airtable and Integromat accounts, adding filters according to your criteria. A great (free) alternative to Welcome to the Jungle!

3-2 Creating 100% no-code media on webflow

Blog post, podcast or video? Try to diversify your content and make it accessible and easy to find by filtering your communications.

3-3 Creating an e-commerce site

You want to develop an e-commerce platform? Using a filtering system is a good way to provide a complete interface to your customers and improve the shopping experience.

Example below of a Finsweet filtering system on Webflow

Webflow platform with client-first filter
100% no-code client-first filter platform.

Filter for example by :

  • Category
  • Awards
  • Brand
  • Type/name of product
  • Year
  • Features
  • Etc.

Conclusion

It is possible to add filters on your Webflow website in no-code, fully managed from your collections in the cms. Tags, categories, functionality... It is easy to improve the interface of your page with a filter system. From experience, the SEO results on google of a website (Webflow) with filters are better than a website without content classification.

At Digidop, we have already helped dozens of customers with a 100% Webflow filtering system, without any additional tool (no need for jetboost) and with 0 line of code! If you have any questions on the subject, make an appointment in 15 seconds thanks to Digidop.

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