The Webflow Conf' 2023 was the scene of some stunning revelations, announcing a range of features that will propel Webflow to new heights in the world of web design.

New Webflow features in 2023

Revolutionary integration with Spline 3D

One of the highlights of this announcement is undoubtedly the native integration with Spline, an online 3D design tool. This alliance enables users to create animations, visual models and interactive 3D experiences directly within the familiar Webflow interface. This revolutionary feature opens the door to a new era of immersive web design.

Localization: Create localized/multilingual Web sites in Webflow

Internationalization is at the heart of Webflow's strategy for 2023. Webflow's new Localization feature enables companies of all sizes to adapt their websites to international markets, without the need for developers. With extreme customization, automatic translation options, and advanced SEO optimization, Webflow makes it easy to create unique experiences for audiences around the world.

Unrivalled control thanks to Variables

Control is the key to web design, and Webflow understands this perfectly. The introduction of variables offers unprecedented flexibility, allowing designers to store values such as colors, fonts and sizes, without the need for coding skills. When you modify a variable, the changes are automatically propagated throughout your entire site, guaranteeing unrivalled visual consistency. Figma released this feature in their design tool at Figma Config, and Webflow is following suit.

Guide to variables in Webflow

Advanced CSS customization

Webflow takes customization a step further by working on the addition of custom CSS properties. This update will enable designers to customize their designs on an even greater scale by integrating styles directly within their classes and tags, offering unprecedented style control.

We'll have more news in the coming months!

More powerful components

Components are at the heart of any website, and Webflow makes them a priority. Users will benefit from an enhanced experience for creating, managing and customizing properties within their components. The introduction of "slots" also gives designers greater flexibility, bringing Webflow components closer to real React components.

Expanding the Webflow Ecosystem

Webflow expands its ecosystem by introducing new applications to the market. These applications allow users to add and modify site elements in real time, while facilitating integration with popular tools such as HubSpot, Unsplash, Jasper, Finsweet, and Memberstack.

A More Powerful Developer Platform

Developers are not left out in the cold with Webflow's latest innovations. New Designer extensions enable developers to create applications that interact directly with the site canvas. In addition, updates to the REST APIs open up new possibilities for integration with key Webflow functionalities.

Easy import from Figma

Importing designs from the Figma to Webflow plugin is now easier than ever. The new feature allows you to import Figma components with their associated variables, making it easier to manage evolving designs.

Improved collaboration

Webflow strives to facilitate collaboration within teams of all sizes. New commenting features, commenter roles, publishing workflows and much more are designed to improve productivity and team cohesion.

A new Webflow branding for a new era?

At Webflow Conf' 2023, a landmark announcement lit up the stage: the revelation of Webflow's brand new identity. This event was more than just a graphic makeover; it embodied a profound transformation, a new chapter in Webflow's history.

The redesign of Webflow's brand identity isn't just aesthetically pleasing. It conveys a powerful message: Webflow empowers everyone to create professional, visually stunning websites, without the need to master code. This new identity testifies to Webflow's unwavering commitment to its community of users and those who have contributed to its ongoing success.

The new logo, the centerpiece of this transformation, is more than just a symbol. It visually represents the very foundations of the web: HTML, CSS and JavaScript. This choice of symbols should not be underestimated. It embodies the development superpowers that Webflow places in the hands of its users.

Webflow's redesigned brand identity is not simply a matter of aesthetics. It extends inside and outside the Webflow ecosystem, creating a unified experience.

New Logo

New Designer

New Dashboard

Conclusion

With these major advances, Webflow is positioning itself as a leader in the web design industry. The year 2023 promises to be an exciting one for designers, developers and marketing teams who use Webflow to create outstanding websites. Stay tuned, because the future of web design is taking shape before our very eyes.