Technology is evolving at a rapid pace, and the most impactful for the next few years will surely be artificial intelligence (AI). And it is obvious that AI will have an impact on the web development industry.

In recent years, low-code and no-code tools such as Webflow have already started to revolutionize the developer market with the development of "no-code/low-code" web agencies. But what will be the impact of artificial intelligence on web agencies?

Through this article, we will explore my predictions on the impact of AI (artificial intelligence development) on web agencies and the different strategic pivots, which I believe are essential to take if you want to sustain the development of your agency.

Long story short

• AI will replace the "small" non-complex web needs (landing pages, common visual creations, )
• Agencies will have to focus on building more complex web architectures
• Web agencies will have to enhance their offers with strategic advice, training and support in the performance of their customers

1. the evolution of AI and its impact on web development

The finding.

1.1. The new "automatic" development tools

The emergence of automated development tools, such as the Webflow plugin for Figma, is revolutionizing the industry by facilitating the conversion of mock-ups into responsive websites. These technologies will gradually replace the "small" needs of web developers.

1.2. AI and the creation of visual content

And so are designers. Artificial intelligence is transforming the creation of visual content by offering alternatives to traditional design services. AIs like DALL-E and Midjourney generate high-quality visuals in record time, reducing the need for professional designers for certain tasks. These automated solutions deliver impressive, customized results while saving time and resources.

2. Landing pages and simple visuals: the domain of choice for AI

So, as you can see, by combining the advances mentioned in 1.1 and 1.2, most of the "minor" web needs, such as landing pages and visuals creation, can be fully automated thanks to artificial intelligence. However, many web agencies and freelance developers depended on these services for their business.

So how can an agency stand out against AI?

3. Web agencies facing the rise of artificial intelligence

Adapt or... Adapt 💪

3.1 Strategic repositioning

Faced with the emergence of AI, web agencies will have to rethink their positioning and focus on high value-added services. They will have to offer tailor-made solutions for complex projects, requiring in-depth technical expertise and a detailed understanding of the client's needs.

In short, to be web architects.

But not only that, they will have to use new levers

3.2. Consulting and team building: the key to survival

The agencies that survive will be those that know how to support their clients. They will have to offer consulting services and team training to help companies make the most of technological tools and develop new skills internally.

Conclusion:

AI is radically transforming the landscape of the web development industry. Landing pages and simple visuals will be more and more feasible thanks to AI, so web agencies will have to reinvent themselves to stay competitive. By focusing on consulting, team building, and complex projects(as it is important to note that human expertise and creativity remain essential for more complex projects) agencies will be able to leverage AI to deliver superior services and ensure their sustainability.