After 250 videos published in just over two years, it's official: Digidop has joined the YouTube Partner program! It's yet another achievement, but also and above all an opportunity for us to share with you :

1. The reasons for our acceleration on YouTube over Q3 and Q4 2023.
2. How to join the YouTube Partner Program

And also, to take the time to thank you, because without you, nothing would be possible 💛

1. Why is Digidop accelerating on YouTube?

1.1 Diversifying our acquisition strategy (Inbound Marketing)

💡 100% of Digidop 's customer acquisition is achieved viainbound marketing. We've never spent a single euro on paid acquisition (ADS, Sponso, etc...) or even done any prospecting.

But after a year 1 and 2 in which acquisition relied mainly on our SEO (organic search engine optimization), this year's objective was to diversify our organization's inbound acquisition sources by developing a media pole. YouTube was at the heart of this diversification strategy in Q3 and Q4.

1.2 Developing new sources of revenue

And that's not all, because the platform will now also enable us to diversify our company's revenue streams, thanks to developments in content monetization.

Although the channel attracts new customers to the company's agency division, and therefore revenue from our Web Design and Web Development services, its development and our recent integration into the YouTube Partner Program gives us the opportunity (in part) to generate revenue from our videos through Google AdSense .

2. YouTube Partner Program

Monetization, accessibility criteria (subscribers, watch time), we help you understand how YouTube's creative program works!

2.1 What does YouTube Partner mean?

Short Story - Becoming a YouTube partner "only" enables you to generate revenue from the video content on your YouTube channel.

Long Story - But to be a little more comprehensive, when you become a YouTube partner, you actually "unlock" 3 new features. You can now :

• Make money with your content,
• Use advanced copyright protection tools,
• Access the YouTube support team for creators

Now, we're all agreed that the one that interests us most is the ability to monetize your content. But then....

2.2 How to become a YouTube Partner

To be eligible for the program, your channel must meet the criteria for at least one of these two options:

1. Avoir à minima 1 000 abonnés et <4 000 heures de visionnage valides sur des vidéos publiques au cours des 12 derniers mois
   
   ou
   ‍
2. At least 1,000 subscribers and more than 10 million valid views on public shorts over the last 90 days

And now... How much? 😎

2.3 How much does the YouTube Partner program pay?

⚠️ Please note: Even if you are a YouTube partner, not all your content will be eligible for monetization. Certain additional criteria must be met.

For example, we had used some "royalty-free" music, which allowed use on YouTube, but not monetization on YouTube. We therefore have the right to use this music free of charge, but not to monetize our videos using it. So watch out!

The first figures?

Once you've connected your Google AdSense account to your YouTube partner channel, you can get an "estimate" of the revenue generated by each of your videos. Revenues are estimated, and the precise calculations are not yet clear to us. But we'll do a follow-up article (or update this one) when we know more.

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Et....

THANK YOU! 💛

We also wanted to take the time, to celebrate this milestone with you, and to thank you, so: THANK YOU! Because without you, nothing would be possible 💛

See you soon on YouTube 😉

Link to the Digidop YouTube channel