How to create a newsletter for your Webflow blog?

You feed your Webflow blog every week but you still haven't created or automated your newsletter? Here is an article that will save you time!

Creating a newsletter is a real plus for your recurring readers. You will be able to keep them informed of articles or new content that you post every week or month. You create engagement on your site, you improve the user experience and you federate a community around your content. A newsletter is therefore an additional lever to give visibility and credibility to your Webflow site, your content and your company.

It can be tedious to create a new newsletter for your blog every week, that's why we propose you a technique to automate your site! We will use the rss feed of your Webflow blog to automate your newsletter and keep your community informed. Webflow allows you to easily retrieve the RSS feed of your blog, to connect it to a webmarketing tool like Sendinblue.

Here's how to automate your Webflows blog newsletter in 5 steps!

1 - Get the RSS feed of your Webflow blog

The first step is to retrieve the RSS feed of your Webflow blog in the designer interface. You must have already set up your Webflow RSS feed beforehand. To retrieve your RSS feed you will need to go to your pages > CMS > Articles > RSS feed seatings. Once in the RSS feed settings of your page, copy your RSS URL.

Webflow designer interface to retrieve the RSS feed of your blog — Webflow RSS feed

2 - Create an RSS campaign for your newsletter

Open your Sendinblue interface and go to integrations to create an RSS campaign. To do so, you must click on + > Integrations > Browse integrations > RSS Campaign. You will be taken to the interface for creating your RSS campaign, to enter the name. Once your campaign is named, configure the Webflow RSS feed by pasting it in the "RSS feed URL" field.

Remember to add https:// before the Webflow RSS URL so that it is well recognized by Sendinblue. Load your RSS feed to make sure that the process has worked properly. The RSS feed will then be displayed in HTML format with all the latest information about your blog, such as the title of the last published article, the URL, the description, the images, etc.

3 - Create a sample email for your newsletter

Sendinblue offers you to use a predefined newsletter template or to create a custom email. If you are creating an automated newsletter for the first time, we advise you to use the template predefined by Sendinblue.

This template gathers the essential tags that will retrieve information from your RSS feed. These dynamic tags will be automatically updated in each of your newsletters, with the latest information from your blog.

4 - Select a mailing list

The objective is to define a list of contacts to whom this newsletter will be sent. We advise you to create a mailing list dedicated to your newsletter, in order to differentiate between the contacts registered on your blog, and the other contacts from your Webflow site. Then select this mailing list to connect it to your newsletter.