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Case study e-learning platform: Zedental
Introduction:
Zedental is an online training company for dentists, dental centers and dental assistants, offering more than a hundred training courses in e-learning, blended learning, virtual classes and practical work. To increase their training sales, Zedental contacted us to develop a complete web strategy.
A 360° web development project
- Graphic identity modernization: We redesigned Zedental's graphic identity, proposing a new color palette based on their primary color, fuchsia pink, and adding secondary colors, gradients, shadows and various backgrounds to create a modern and consistent visual identity.
- Redesign of the site structure: To facilitate navigation and improve the user experience, we redesigned the site structure, highlighting Zedental's training courses and experts.
- Development of a dynamic Webflow site: The site was developed on Webflow, with a backoffice interconnecting several elements to facilitate its daily use, such as the addition of new trainings, trainers, financing modes and types of training.
- Dynamic pages and sections: Thanks to the Webflow CMS, many pages and sections have been created dynamically. For example, courses are categorized and divided into pages corresponding to their category, and each addition of a new category automatically creates a new page with the associated courses.
- Prominence of trainers : The collection of trainers has been designed to appear in different sections of the site, such as the page with all the trainers, on each training they provide, in sliders as call-to-actions, and on their own page.
- Connected e-learning platform: Zedental's website is integrated with 360Learning, allowing real-time display of upcoming training dates, triggering the purchase act from the Webflow site and access to online courses via the Webflow site.
- Typeform connection : The contact page of the site contains an integrated Typeform form, allowing to better target each request and to collect data.
Conclusion:
In close collaboration with Zedental, we succeeded in modernizing their graphic identity and developing a dynamic and responsive webflow site, highlighting their trainings and experts, while facilitating the management and updating of content. The connection with 360Learning and Typeform offers an optimal user experience and simplifies the training registration process.
