Context
- Industry: Digital Marketing
- Country: France
- Company type : Digital acquisition agency
- Tools used: Figma, Webflow, Brevo, and Make for automated workflows
Introduction
Agence Pickers is a company specializing in digital acquisition whose goal is to propel the sales of businesses online. They needed a website that reinforced their acquisition strategy by focusing on their areas of expertise: Ads, SEO, and Crea.
Objectives of the project
- Reinforce Pickers' digital acquisition strategy
- Position the agency as a reference in the fields of Ads, SEO, and Créa
- Create targeted landing pages for each area of expertise
- Provide a fluid, intuitive user experience
- Migration from WordPress "SEO Friendl" with 301 redirects and URL restructuring
- Webflow training for the agency's internal teams
Strategy and solutions
1 - Design with Figma
We have reworked the user interface on Figma to create a more fluid and intuitive user experience.
2 - Webflow development
We used Webflow to develop the entire site, as well as landing pages specific to each of Pickers' areas of expertise. These pages are more than just showcases: they also incorporate downloadable resources to inform and engage visitors.
3 - Optimization and Automation
We optimized the data structure with nearly 15 collections in the Webflow CMS. We also set up automated workflows using the Make tool, enabling optimal management of prospect follow-up.
4 - Training marketing teams
Nearly 10 hours of training via Google Meet, Loom, and Slack were carried out to teach Pickers' teams how to effectively use Webflow and adopt best practices on the no-code/low-code platform.
Results
- Visibility : With SEO optimization, we plan to significantly increase Pickers' online visibility.
- Engagement:The landing pages we create are designed to attract qualified traffic.
- ROI: The integration of automated workflows and the implementation of a scalable site are designed to guarantee a return on investment on the LT for Pickers.
One more achievement of our 360° Webflow agency offering, of which we are proud at Digidop. Can't wait to see Pickers' results in the coming weeks 📈!
