Web strategy rethought for Groupe Monceau Langues after its merger & acquisition

Following the merger and acquisition of several companies, the Monceau Langues group called on our agency to rethink its web strategy.

Design

Development

Migration

Header of the Monceau Langues group website

"Very good advice, helpful and educational".

Julie Puechbroussou

BtoB Marketing Director

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Key points of the Monceau Langues project

A web strategy designed for a Group

Technical Stack

Services

Web Strategy Consulting
Sitemap
Wireframe UX
Webdesign UI
Webflow development
CMS design
SEO Optimizations

The project in pictures

The sites evolve. So we capture these photos so that you can have an eye on the real rendering at the time of the setting on line.

languages section of the monceau langues website with images and country flags

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Context

Industry: Training
Country: France
Company type: Language training center for professionals
Tools used: Figma, Webflow

Introduction

Groupe Monceau Langues is a multi-brand language training center for professionals. Certified Qualiopi, Ecovadis and member of Acteurs de la Compétence, Monceau Langues offers training solutions, language stays and certifications in over five languages.

Project challenges

New web strategy : Following its recent mergers & acquisitions, Monceau Langues needed support to rethink the Group's web strategy.
Technological migration: Monceau Langues' previous site was developed using Wordpress, and the teams had identified several performance and security problems.
A new artistic direction : On the occasion of its merger & acquisition, the group worked on a new graphic identity, which we had to rely on.
New offers & new centers: New formats, new language stays, new centers, the expansion of Monceau Langues has led to a need for restructuring.
SEO performance: Monceau Langues needed to strengthen its existing positions and win new ones.
Management autonomy: The customer wanted to be able to manage the site autonomously.

Strategy and Solutions

Web strategy: Redefinition of the challenges and refinement of the web strategy during several design sprint workshops.
Site map design: New site tree with over 50 pages.
UX optimization: A user experience designed for mobile.
SEO collaboration: Coordination throughout the project with theSEO agency Eskimoz, and integration of technical recommendations.
Wordpress to Webflow migration: A number of resources, notably related to the blog, have been migrated from the old CMS to Webflow.
Training and autonomy: Training in editor, designer and Webflow CMS mode to ensure customer autonomy.

Results

A site with more than 50 pages
A coherent web strategy for the Group and its brands
SEO result: To be continued in a few weeks...

Customer testimonial

"Full testimonial in progress..."

Our sites are developed with the best web practices

Digidop does not only offer you a simple website, but a know-how approved by the market players and our satisfied customers. A guarantee of our professionalism and the quality of our services.

Webflow Partner

Recognition for the experts of the Webflow tool

Client-First Expert

Evidence of best practices in development

Figma Designer

Mastery of the design process through professional use of the tool

5/5 (57 reviews)

"Excellent work, top notch art direction, responsive team and most importantly, responsive!"

"The agency had been recommended to me and they really came through! From the graphic design, to the development on Webflow to the back and forth before going live, everything went very well."

"The process is very square and they are super nice - if you want to develop a no-code site quickly and with a great design, don't hesitate!"

"The team at Digidop is a great value. They are punctual, professional, communicative, positive and incredibly enthusiastic.

"From RFP inception to completion (and now continuation), Digidop was so quick to listen to our needs, propose ideas and take the project to much more. An amazing collaboration, always responsive."

"Digidop helped us successfully launch an MVP for a 100% automated audit system with Webflow and (Make) Integromat. The team is knowledgeable and responsive. Thank you Digidop !"

"Great collab for the redesign of the Reecall.com website. A serious and fast team!"

"Digidop offers real Webflow expertise and everything needed to build a modern website (design system, best development practices, responsiveness, performance, SEO)."