Webflow Case Study: Paris Roller Marathon - An optimized sports experience
The Paris Roller Marathon is an annual roller race in Paris, bringing together all types of levels, from professionals to families. This event, organized by the event management company Sport&Co, attracts thousands of people every year. The organization wanted to modernize its Wordpress website, improve the user experience and increase the number of registrations for the event.
Key Project Issues:
- Modernisation of the site
- Improvement of the user experience
- Increased enrollment
- Race Information
- Creation of a bilingual website (French/English)
- Autonomy of site management
Our offer for the Paris Roller Marathon website:
- Redesign of the graphic charter
- Development of the Webflow site respecting the Digicalidad
- Weglot integration for a bilingual site
- Training in Webflow editor mode
Project progress:
- Benchmark of the sports sector (2 days)
- Modernisation of the graphic charter
- Simplification of the customer journey
- Optimization of the enrollment rate
- Race Information
- Webflow training for the Paris Roller Marathon team (1 day)
Results:
- 100% autonomous Webflow site
- Exact translation in 2 languages (French/English)
- Optimized user experience
- Modernised graphic charter
- Increased enrollment